Brand Standards
DIGITAL ASSETS
Logos
Primary
LOGO MARKS
sign
Iconography
Food ICONs
Shack ICONs
OCEAN ICONs
Patterns
Color Palette
primary
HEX: #d81f35
HEX: #f99e23
HEX: f6f0e7
HEX: #fefefc
secondary
HEX: #d7eff0
HEX: #a6dbd6
HEX: #31709d
HEX: #071827
Typography
Brush Script
Logo Font / Header
Helvetica Neue
Subheader Font
Futura
Body Text Font